土耳其旅游是怎么在国内火起来的？How Turkey Became China's Hottest Travel Destination
Translated from the Chinese original, first published on WeChat「世像」on November 28, 2015.本文 2015.11.28 首发于微信公众号「世像」。
土耳其旅游的火热，是由两个主要方面的因素促成的。
1、土耳其确实挺好玩的 （客观因素）。
2、签证容易办了，逼格较高（主观因素）。
其实2号原因才是最主要的，毕竟好玩的国家多了去了，所以我先解释2号原因再说1号。
众所周知的是中国护照出国难，免签国太少，落地签国家也太少。
设想一下，咱现在有了难得的假期，可是国内景点乌泱泱、百万雄师过大江，干脆想想出国去哪玩好呢？没房产证、没车辆登记证、没银行几十万存款抵押、没近半年稳定的财务进项流水单，您能去的有如下选择：
越南、泰国、尼泊尔，柬埔寨。这些东南亚国家已经快被中国人民旅游野战军占领了，当地的人民有些都会说普通话了，曾经碰见个当地小孩粤语讲的比我还顺溜。
所以大部分爱旅行的都去过了，于是，这几个国家逼格逐渐变low，没去过的也不太想去了
逼格指数 ★
马尔代夫，也容易去，我也想去。但是消费太贵啊，而且自己一个人去太没有情调
逼格指数★★★★
非洲的国家：肯尼亚，坦桑尼亚这些，请你去你还不一定每个人都愿意去.除了一个毛里求斯
逼格指数★★★
图内尔、纽埃（不是纽约）、萨摩亚、麦克洛尼西亚、布鲁迪这些，在地图上实在不好找，而且您查查往返机票也得吓一跳。再说了，等回来了，发个微博、朋友圈，和亲戚朋友同事闺蜜们一说，所有人全特么从来没听说过。还以为你是被拐卖过去的。
逼格指数★★
哎~突然这时候发现了土耳其。
申请签证去土耳其，曾经是巨费劲，比去中南海还费劲。但是2013年中旬的一个夜晚，黑漆漆的伸手不见五指，清冷的街边，两个人影慢慢挪近，低声交谈：土耳其开放电子签了听说没有？
这条消息很快传开，人们知道了只要拥有韩国有效签证，登陆一个网站，30美刀（现在涨到60了）就可以申请土耳其一个月的旅游签证。
而韩国签证，很容易申请到。
土耳其，临近欧洲，满街都是高大的帅气白人小伙，顾盼生情的欧洲妹子。比东南亚、非洲那些，逼格高多了，指数★★★★是起码的，站在伊斯坦布尔，可以号称到了欧洲！
而且消费还不算贵！
以上，理由太充分。
两手抓，两手都要硬。土耳其人家自身条件确实高富帅、黑粗硬。
写过两篇介绍土耳其旅游的稿子，摘抄自己写过的一段话：
造物主赋予土耳其这个横跨欧亚大陆的国家太多瑰宝：奥斯曼、拜占庭、罗马帝国遗留下来的宏伟古迹，棉花堡、仙人烟囱鬼斧神工的自然地貌，黑海、地中海的浪漫情怀，都令旅行者印象深刻。
口说无凭
（图：原文此处有配图，博斯普鲁斯海峡，性价比最高的景点之一）
（图：原文此处有配图，索菲亚大教堂）
（图：原文此处有配图，独立大街总是人来人往）
土耳其说，我们历史悠久古迹众多，复古的有情怀，还有牛逼的清真寺。
众多东南亚国家低下了头，想了想又倔强的不服，表示我们东南亚有海滩，你有么？
（图：原文此处有配图，费特夕耶）
土耳其抬手一巴掌：我们不仅有海，而且还是爱！琴！海！
周多东南亚国家捂着脸，低声争辩：其实我们那里还挺小清新的，不信你看看清迈、美奈..
话音未落
（图：原文此处有配图，土耳其小清新街景）
土耳其冷笑了一声，并不答话。
众东南亚国家相互看了看，腰挂廓尔克刀的红脸汉子尼泊尔忽然间挺身而出：我们有雪山！
土耳其轻蔑的一笑
（图：原文此处有配图，土耳其雪山与草原）
土耳其缓缓说道，你那雪山又要办进山费，又要雇挑夫，花了钱累死累活。我们这随便来，走几步就是茫茫林海雪原。
土耳其步步紧逼：你们说够了吧，现在我可要让你们见识我真正的实力了~~
（图：原文此处有配图，滑翔伞）
（图：原文此处有配图，棉花堡）
一拳打出，众人尚未提防，土耳其一招快似一招。
（图：原文此处有配图，卡帕多奇亚，有生之年必须体验的热气球）
趁着土耳其招数未继，泰国和越南找到了空隙，一齐欺身近前夹攻：我们有美食和美女！
土耳其立闪身一个白鹤亮翅立身形，左右互搏。
（图：原文此处有配图，土耳其美食）
（图：原文此处有配图，土耳其民俗歌舞与肚皮舞）
东南亚众人相互搀扶，不甘的散去了。
土耳其运了一口气，转身面向题主，绽开了微笑。
缓缓说道：
小伙子你在旁边看了这么久，是找我有事儿么？
Turkey's travel boom in China came down to two main factors:
Turkey genuinely is a lot of fun (the objective factor).
Visas got easy to obtain, and it carries serious bragging-rights cachet (the subjective factor).
Honestly, reason No. 2 is the bigger one — there's no shortage of fun countries out there — so let me explain No. 2 first and come back to No. 1.
It's common knowledge that traveling abroad on a Chinese passport is hard: too few visa-free countries, too few visa-on-arrival ones.
Picture it: you've finally got a rare stretch of vacation, but every scenic spot back home is a heaving sea of humanity, a million-strong army fording the river. So you think, fine, let's go abroad — but where? No property deed, no vehicle registration, no couple hundred thousand yuan in the bank to put up as collateral, no six months of stable income statements. Here's what's left on the menu:
Vietnam, Thailand, Nepal, Cambodia. These Southeast Asian countries have basically been occupied by the Chinese tourist infantry — some of the locals can even speak Mandarin now. I once ran into a local kid whose Cantonese was smoother than mine.
So most travel lovers have already been. Which means the cachet of these countries has steadily dropped to low, and even the people who haven't been don't much want to go anymore.
Cachet index ★
The Maldives — easy to get to, and I'd love to go. But it's just too expensive, and going solo is a total mood-killer.
Cachet index ★★★★
The African countries — Kenya, Tanzania and the like: even if you offered someone a free trip, not everyone would take it. Mauritius is the one exception.
Cachet index ★★★
Tuvalu, Niue (not New York), Samoa, Micronesia, Burundi — you can barely even find them on a map, and one look at the round-trip airfare will give you a heart attack. On top of that, once you're back and you post to Weibo or your feed and tell your relatives, friends, coworkers, and girlfriends about it, not one of them will have ever heard of the place. They'll think you got trafficked there.
Cachet index ★★
Ahh — and then, right about now, you spot Turkey.
Applying for a Turkish visa used to be a monumental hassle, harder than getting into Zhongnanhai. But one night in mid-2013, pitch-black, can't-see-your-own-hand dark, on a cold and empty street, two silhouettes slowly drew close and murmured to each other: Turkey's opened up e-visas, you hear?
The word spread fast, and people learned that all you needed was a valid Korean visa — log on to a website, pay $30 (it's since gone up to $60), and you could apply for a one-month Turkish tourist visa.
And a Korean visa is very easy to get.
Turkey borders Europe. The streets are full of tall, handsome white guys and doe-eyed European girls. Compared to Southeast Asia or Africa, the cachet is way higher — ★★★★ at a minimum. Stand in Istanbul and you can claim you've reached Europe!
And it's not even that pricey!
The case pretty much makes itself.
Grab it with both hands, and grip hard with both. Turkey's own credentials really are the full package — tall, rich, handsome, and rugged to boot.
I've written a couple of pieces introducing travel in Turkey; let me quote a passage from my own earlier work:
The Creator lavished too many treasures on this country straddling Europe and Asia: the magnificent ruins left behind by the Ottoman, Byzantine, and Roman empires; the natural marvels of Pamukkale and the fairy chimneys, carved as if by the hand of a god; the romance of the Black Sea and the Mediterranean — all of it leaves a deep impression on any traveler.
Talk is cheap, so here's proof.
(Figure in original: the Bosphorus Strait, one of the best-value sights around.)
(Figure in original: the Hagia Sophia.)
(Figure in original: İstiklal Avenue, forever bustling.)
Turkey says: we've got a long history and countless ancient sites, retro charm and heartfelt feeling, plus some seriously kickass mosques.
The many Southeast Asian nations bow their heads — then think it over and stubbornly refuse to concede, insisting: we in Southeast Asia have beaches. Do you?
Turkey swings a backhand slap: we don't just have a sea — we've got the AEGEAN! SEA!
The Southeast Asian nations cover their faces and argue softly: actually, our places have a certain fresh, artsy vibe. Don't believe us? Just look at Chiang Mai, Mui Ne…
Before the words are even out —
(Figure in original: a fresh, artsy Turkish street scene.)
Turkey lets out a cold laugh and doesn't bother to reply.
The Southeast Asian nations glance at each other, and Nepal — the red-faced fellow with a khukuri knife on his hip — suddenly stands up straight: we've got snow-capped mountains!
Turkey smiles scornfully.
(Figure in original: Turkey's snow-capped mountains and grasslands.)
Turkey says slowly: those mountains of yours charge a park-entry fee, you've got to hire porters, and you spend a fortune to exhaust yourself half to death. Ours, you just show up — walk a few steps and you're in a boundless forested snowscape.
Turkey presses forward step by step: had enough yet? Now I'll show you what I'm really made of ~~
(Figure in original: paragliding.)
(Figure in original: Pamukkale.)
A fist flies out; before anyone can brace, Turkey's moves come faster and faster.
(Figure in original: Cappadocia — a hot-air balloon ride you have to experience once in your life.)
Before Turkey can follow up, Thailand and Vietnam spot an opening and rush in together to pincer it: we've got great food and beautiful women!
Turkey instantly dodges, snaps into a "white crane spreads its wings" stance, and fights on both fronts at once.
(Figure in original: Turkish cuisine.)
(Figure in original: Turkish folk song-and-dance and belly dancing.)
The Southeast Asian crowd, propping each other up, drifts off — unwilling, but beaten.
Turkey draws a breath, turns to face you, and breaks into a smile.
Then says, slowly:
Kid, you've been standing off to the side watching this whole time. Were you looking for me?
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