【城市印象】之——天府之国 · 成都City Impressions: Chengdu, the City That Lives to Live
Translated from the Chinese original, first published on WeChat「世像」on February 22, 2018.本文 2018.02.22 首发于微信公众号「世像」。
"《老子明天不上班》这种歌,只有在川渝地区才能唱的响"
政治
成都的政治地位不如旁边的重庆,但也只是稍落下风:四川省省会、副省级城市、西南中心城市、国家中心城市。给成都的定位是:国家重要的高新技术产业基地、商贸物流中心和综合交通枢纽,西部地区重要的中心城市。打造成都—重庆国际性综合交通枢纽。国家发改委支持其以建设国家中心城市为目标。
成都区号028。也是除直辖市以外六个仅有的使用三位区号的城市,成都辐射西南。
此外,还是下列之一:中国十七个铁路局所在城市;中国科学院十二个分院城市;中国九个国家土地督察局驻地;中国人民银行九个分行城市;中国教育和科研计算机网八大网络中心城市;中国八大邮政中心城市;中国八大通信、交换中心局城市;中国(前)七大军区驻地;中国七个拥有世界文化遗产的城市;中国七大民航管理局所在城市;中国六大铁路客运中心城市;中国六大国家通信枢纽局所在城市以及中国六个核辐射安全监督站驻地。
此外,领事馆数量成都全国排名第三,仅次于上海和广州。同时,由于成都是西部战区的驻地和西藏的第二首都,印度、尼泊尔等南亚国家也积极要求在此设置领事馆。
经济
自唐朝时,成都就因物产富饶,有"扬一益二"的说法。 当时长江流域的商业城市,以扬州,益州(成都)为两个中心。安史之乱以后,北方经济地位下降,长江流域崛起。扬州、成都成为全国最繁华的工商业城市,经济地位超过了长安,洛阳。所以有"天下之盛,扬为首"的说法。
现在成都已形成以电子信息、机构(含汽车)、食品、医药为主导产业的高新技术产业基地。成都高新区是国务院批准的首批国家高新技术产业开发区、中国亚太经济合作组织(APEC)科技工业园区,依托产业园区逐渐形成了"产城一体化"的城区格局,8年来产值翻了7倍,发展劲头势不可挡。
成都拥有整个四川甚至整个西部最好的区位条件和地理优势。除了水运之外,成都可以辗压所有四川的城市,水运重庆第一。
成都的经济在四川省内,是神一样的存在。成都的GDP是排名第二名绵阳的近七倍,这个差距放在全国也是最极端的。 四川的地级市数据普遍不行有一些客观原因,例如地级市大多偏小,川中川南五个区划建一个地级市。
之前有一个四川和山东的对比:
四川阵营:有乔峰·成都。成都太能打了,两巴掌把青岛和济南扇死了,然后架就没法打了。除了成都之外一个能打的都没有。
山东阵营:有两大护法,四大天王,九大罗汉。吊打除成都以外的四川其他任何一个地区,然而没一个打得过成都。
山东之前有写到:群狼型的县域经济。好处是各地区均衡发展,每个地区都有拿得出手的产业,社会稳定,生活不富裕,也不会太穷。但是缺点也是显而易见的:山东没有什么拿得出手的特色城市。 整个山东除了青岛的下水道谣言和各种官员,怕是再也没什么能流传到外地的山东传说了。当然,山东的名声不显,与山东的「土」也有密切相关。甚至市委书记都这么说:
(图:原文此处有配图)
山东人的穿衣打扮,大多「沉稳」一些,尤以中年人为甚。腰带上挂一串钥匙,智能机时代也有人将手机别在腰上。
(图:原文此处有配图——四川全省平均水平与成都的差距对比)
从图中可以看出,四川全省的平均水平与成都的差距,远远高于GDP占比排名第一的宁夏银川。成都人均GDP接近于全省的两倍,在全国仅次于兰州,拉萨,武汉,四川省的财富可谓相当集中
另外,一个省要做到一家独大,除了要做到GDP占比高,人均GDP高于全省是不够的,要做到碾压。 像西安,西宁,长春这些省会,虽然GDP占全省比例靠前,但第二名经济也没有很差,省政府也不一定答应。而说到碾压,成都说:我不是针对谁,而是在座的各位。。成都GDP是绵阳的6.4倍,单拎一个区出来都能抵四川一个地级市。
成都是四川省最大,最肥沃的土地,放到全国也仅次于东北黑土。而周边都是山丘,丘陵和高山,平坦的位置利于城市建设和发展,优渥的土地利于发展农业,中心的区位利于作为区域中心管理周边。如此优异的自然条件使得成都历来就是四川地区最发达的地方。几千年来都是如此。
另外,成都在省内一家独大,也是历史因素造成的自然选择。重庆的直辖是造成今天成都一家独大的重要原因之一,不仅因为第一大城市被划走后造成第二大城市的成都晋升第一,更重要的是重庆改变了四川省的经济发展策略。
众所周知,重庆是97年直辖的,当时争取直辖的还有西安和武汉。而这两个城市也因为早已按耐不住的直辖心,却最后落败,导致两地和省政府的关系一度降至冰点。
重庆直辖前的常态是占到四川GDP的30%,成都占30%,其余绵阳,自贡,德阳等地瓜分剩下的部分。重庆直辖后在原来的基础上把万县、涪陵、黔江两市一县也一并划走了。这三个地方GDP总量相当于同期重庆GDP的35%。直辖后,重庆GDP基本维持在四川GDP总量的40%~50%之间,和直辖前基本吻合。
重庆97作为直辖市以后,政治地位比成都和四川都升了一个level,拥有了很多的政策优惠,巨额的税收返还等等。放眼望去,整个西部也没有一个城市能在城市发展优势上相抗衡。而四川缺乏经济基础和支柱产业,被身旁的重庆产生虹吸效应是必然的。
如果四川省政府坐视重庆做大(虽然之前是自己的亲儿子,但现在连干儿子也不是了),会直接形成类似北京吸干整个华北(不仅仅是河北)的态势,而且几乎不可逆。在这种情况下,四川作为西部最大的经济省,只能举全省之力,全力打造成都,从而建设一个足以抗衡直辖市重庆的区域中心,保持四川省对外资,人才和企业的吸引力。从而抗衡重庆等的虹吸效应,努力避免像河北一样沦为河北附庸的悲剧。
四川因为地理因素,交通不便,能够集全川之力打造出成都这样的西部中心城市吸引投资和人口是不得已的最佳方案了,否则四川一定混的比现在还差。不过这样也有一定风险:万一成都不行了,整个四川都得倒霉。
空气质量
谈到成都,不得不谈成都的空气质量。
世人都知道成都好,幸福感最高的城市,但成都的雾霾严重程度却很少在媒体上露面。一方面是媒体的问题,另一方面,不得不说成都政府的公关和营销之厉害。
同样是雾霾严重,北京雾霾等风来,是等有风就吹散了。成都雾霾等风来,重点不是风,是等...... 雾霾来了雾霾半个月是常态。成都现在的雾霾问题,已经不宜居了。华北的PM2.5动辄爆表情况在成都不太多,但地势原因,还是导致轻度到中度污染为主,质量优情况罕见,而且本地人防护意识不高。16年12月就曾出现过连续12天中度到重度污染情况。
成都空气质量不好,既有地理环境问题也有当地特色造成的。四川盆地日照不足,雾霾问题复杂,近些年急剧开发,高新区可以说一周大变样,而由于成都爱好玩,机动车保有量达到400万+,全国第2仅次于帝都。
交通
古人云:蜀道难,难于上青天。实际上,交通不便是内外交通不便,因为有大片山区阻隔,所以有了蜀道难。但过了山区后,一个硕大的盆地,交通就很容易走。所以不来回等进进出出,在里边想怎么耍都行,所以历史上当地都有割据政权,就是在交通不发达的古代这地方太适合占山为王了。这也是元朝把汉中划给陕西的原因。
成都即将迈入双机场时代:成都天府国际机场是成都第二个机场,是十三五规划中要建设的我国最大的民用运输枢纽机场项目,定位为国家级国际航空枢纽、丝绸之路经济带中等级最高的航空港,将负责成都出港的全部国际航线,将建成"国际一流、国内领先"的人文、智慧、绿色机场。从立项到批复仅15个月,成为国内大陆地区第三个拥有双机场城市。
2016年四川省高速公路通车总里程达到6519公里,提升三个位次跃居全国第二。未来成都的交通会越来越好:小时市域高铁交通圈、1小时周边城市高铁交通圈、4小时高铁交通圈、8小时高铁交通圈。随着西成线,成贵线,渝成线等的陆续开通,以成都为枢纽的高铁交通圈渐露芳容。
美食
"食在中国,味在四川"的理念举国皆知。此外,成都市因拥有高度发达的美食行业、专业的美食机构、大量的优秀厨师和传统的烹饪技巧,并通过举办美食节、烹饪比赛等活动推广和保护传统食品被联合国教科文组织授予"美食之都"称号,成为亚洲第一个获此殊荣的城市。
成都十大名小吃——陈麻婆豆腐;廖排骨;夫妻肺片;担担面;龙抄手;二姐兔丁;老妈兔头;钟水饺;小潭豆花;康二姐串串成都很多美食是分布在城市各个街道上的苍蝇馆子,需要一个一个去探索和挖掘。
成都人很热情,不排外。但成都口味排外。就举一例——以前有个争论:豆腐脑吃甜的吃咸的,在成都,争啥?当然吃辣的!自行感受一下。
成都消费的确便宜,三五个成年人撸串散吃,也才两三百块。但买蔬菜,水果,鸡蛋什么的生活必须品,真没便宜到哪去。
包容
成都人不排外,包容与随性。在帝都与魔都,哪个地方说一句不好,都会招来骂声:外地人滚粗。在成都基本没人骂人撕B。
不过很多时候也是成都真的懒得争。是不是新一线和它们没多大关系;是不是已经超过杭州,南京也不care。他们就觉得:成都管球得你说啥子,依然吃老子的串串,打老子的麻将。打麻将挺好玩儿的,不花时间跟他们争。
方言问题
来成都,少不了和方言打交道。成都还是很流行四川话的。甚至在四川的大学里也有很多说四川话的老师。在除了银行机场等规范化国际化建设好的单位,很多办事机构,省市党委政府的大型会议也是一样。
如果是北方人,对四川话接受能力不强的话,很多价值观,生活习惯上都会跟南方人有不同甚至矛盾甚至影响到你的社会行为。
成都人说普通话的时候成都人可能听不懂,但是北方人可以。因为成都人对普通话的敏感度和北方人对普通话的敏感度是不是一个level。而如果普通话说的还行的北方人普通话语速快了,成都人听起来就会比较吃力。
所以,对北方人来说,川普绝对比四川话好理解,但对川人来说,刚好相反。
文化
成都是首批国家历史文化名城、中国最佳旅游城市和世界优秀旅游目的地,联合国教科文组织授予成都"世界美食之都"称号。成都拥有2项世界遗产,2项世界预备遗产,是中国中西部拥有世界遗产项目数最多的城市,是一座有着3200年的历史的"最中国文化名城"。
历史与文化底蕴排名全国第八——北京、西安、上海、南京、洛阳、武汉、苏州、成都、广州、开封排名榜单前十位
最著名景点之一当然是大熊猫,拥有名扬四海的大熊猫基地。此外还有武侯祠、杜甫草堂、永陵、望江楼、青羊宫、文殊院、明蜀王陵、昭觉寺等众多历史名胜古迹和人文景观。
在名人大师方面,成都也不遑多让:司马相如;杨雄;巴金、流沙河,余杰;如卓文君等。
教育
教育资源成都还算不错。截至2014年末,成都普通高等院校56所。部属大学5所:2所985.3所211(四川大学、电子科技大学、西南交通大学、西南财经大学、西南民族大学),地方所属大学51所(其中省教育厅所属15所,其他部门所属11所,市属4所,民办普通高等院校21所)。
房价
影响房价的3个重要因素:(1)人口的流入情况;(2)土地的供应情况;(3)人民的富裕情况和成长空间
得益于成都广阔的土地供应,人民及时行乐的观念,成都的房价前几年从未大涨。近两年随着产业结构的调整,国家各种政策的支持和人口迁入的增多,房价开始上涨。2017成都入选房价超重量级城市:成交量超2000万平方米。超重量级城市有2个,分别是重庆和成都。
如图所示。成都的房价也是神奇的存在。在二线算较低水平,远低于发展比它好的厦门,杭州,苏州,南京。不如它的西安,济南,合肥也比它高。目前成都已限购。
由于成都人爱玩的特性,大部分成都人考虑结婚才会买房,有闲钱都会先去买车。买房主要是为了孩子读书。市中心的价格都不一定比绕城外的价格高,就是因为成都人不吃这一套。而且销售说再天花乱坠,成都人都不轻易买账。按很多成都人的性格,如果房价太高了,宁可跑生活成本便宜点儿的地方去月供高了打麻将的钱都不够了,要房子还有个啥子意思哦!年底还打算去一趟大溪地呢!新开的一家大馆子还没去吃呢!
消费观念和休闲
享受生活是成都的城市精神和名片。这座城市最珍贵也最值得骄傲的是:在其它城市,人们为了活着而生活。在成都,人们为了生活而生活。不管多喜欢钱,多会赚钱,大家也从未忘记过生命的本质。 目标感、使命必达这种事情对成都人简直是天方夜谭在成都,你不需要赚大钱,不需要建功立业,不需要扬名立万,每天一日三餐,活色生香。巴蜀人家一辈子会玩,会享受,乐天知命。《老子今天不上班》这种歌只有在川渝地区才能唱的响。
在成都人的眼中,可以运用这样的一个公式去了解:任何生物——都是拿来吃的任何场地——都是拿来打麻将的。成都人旅行必定自备麻将,上到5星级酒店下到普通民俗。旅游=换个地方打麻将。成都人对于别的地方的评价维度只有两种:1)东西好不好吃。2)有没有麻将打。在成都,你永远看不到晚上灯火通明的写字楼,你也千万不要想周末还能打通客服电话。
在人们眼中,及时行乐才是王道:我要先出去耍嘛~耍一圈再说。无论平时多忙,周末哪怕是开着小破车,也要去周边农家乐换个地方搓麻将,喝茶聊天钓鱼。
在别的省份或者家庭,妇女能顶半边天。但在川渝地区,女性是只手遮天的。而且男性以耙耳朵为荣。
论有钱,成都可能排不到前列。但论花钱,说成都人说扛把子,大概不会有反对意见。汶川地震,对成都人的影响是非常大的。人们的心态一下子变了。震后成都离婚率飙升。大家开始问自己,如果当天自己死了有什么遗憾。好好做自己最重要。省吃俭用要那么多房子干嘛,地震一来人还不知道在不在,不如买个包包,自己开心一下撒~
成都人天生就懂得消费升级。 2000年左右看报纸,"韩流"刚开始火热起来,韩国品牌开始进入成都,两千元左右的衣服,成都人买的时候眼睛都不眨一下。瞬间把成都的地位,从三线城市,拔高到被各个品牌一定要高度重视的消费重镇。
成都地处四川盆地,是土地丰饶的天府之国,自古就是衣食无忧之地。所以成都人追求安逸、享受懂生活是自古而来。而且成都人爱玩儿并不仅仅是年轻人爱玩,而是整个城市的人都爱玩,父母爱玩所以从小耳濡目染、也没时间管你;你的领导爱玩甚至还带着你玩。
这种追求也反映在消费观念上,刚毕业的月薪3000的年轻人也敢抽20块的烟,年薪几万的也是开着20多万的车。成都的私家车保有量仅次于帝都排第二,而且在十年前就排名全国前三。重庆GDP总量和人均GDP都超过成都,但成都零售总额和人均消费却远高于重庆。
不过,四川各种天时地利也为他们做好了准备:美食就不说了,四川数不尽的青山绿水,青城、西岭、峨眉已经不算什么。九寨,黄龙,色达,稻城才是入门级别。往西入藏,往南入滇,皆是集中国大美于一身之地,大江大河,好山好水,其美无可媲之,真是快哉。
成都人的心态就是不争:根本不关心是不是新一线城市,gdp排名第几,也不关心啥子金融资本,跟老子有个锤子点关系哦。只要老子手里有点小钱,周末就要出去浪,能打麻将,能喝茶,抽烟摆龙门阵,约一帮人火锅串串九眼桥,能经常时不时的找点新鲜玩意儿耍一耍,吃一吃,就够了。
也不要忽视成都在零售行业的地位。成都的商铺概念热的时间远超其它城市。成都也许经济规模并不是非常靠前,但对于知名的零售品牌、连锁商场来说,是一个非常非常重要的阵地和收入盘子。
此外,成都高净值收入群体并不少。世界500强企业约268家在成都落户,精英群体人数超过70万。2015年,据中国家庭金融调查与研究中心的数据显示,成都有32万户家庭跻身全国高净值家庭的行列,高净值家庭占比远高于4%。即便按照胡润超千万才算高净值,四川也是冠绝中西部地区。
之前曾经对比过成都和杭州的休闲,如图
(图:原文此处有配图——成都和杭州的休闲对比)
成都的休闲,更多的是成都人适合休闲——挣妈逼钱,找个地方晒太阳喝茶打麻将才是人生;杭州则是城市本身是休闲理想之地——挣了钱,找地方舒舒服服花掉。
不过现在的成都和之前的成都不太一样了。广大人民安逸的态度和国家以及政府的发展规划开始出现观念上的分歧和矛盾。成都已化身成为"新一线城市","国家中心城市",政府正为了这些加快发展建设,他们不想错失这个机遇和政策支持。对于百姓来说,想安于现状,像之前一样安于现状的难度和压力越来越大。高新区软件园加班是常态,根本不能像老成都人天天喝茶打麻将那么悠闲。现在在和一线看齐,只不过买房子压力没那么大。
女性地位
川渝地区出美女举国皆知。有句话这样讲:不到北京不知道自己官小,不到广州不知道自己车不好,不到深圳不知道自己钱少,不到东北不知道自己胆小,不到上海不知道自己乡巴佬,不到成都不知道自己结婚早。
在别的省份或者家庭,妇女能顶半边天。但在川渝地区,女性是只手遮天的。而且男性以耙耳朵为荣。
成渝两地的女性社会地位普遍较高,女性的自主意识强,这也和当地从小家里的教育有很大关系。男性对女性更加尊重。川渝地区不爱管别人家的闲事,你爱干嘛干嘛,只要不来打扰我,打扰我老娘就跟你干。在川渝地区嚼舌根是比较受鄙视的。
川渝地区女性的地位是自主争取的结果,相互之间的人身依附并不浓厚,不是中华田园女权式的巧取豪夺。
城市营销
放眼望去,在全国论城市营销能力和功底,可以说"无人出成都右"。
城市和产品有很大相似点:可悲的是『明明你很优秀,可别人不知道』。所以不光要有足够的产品竞争力,更要有足够精准的营销方案。产品说从0到1,运营说1到100。
成都有太多被国人所深知的标签和口号论:美女,火锅,美食,大熊猫。从"天府之国"到"一座来了就不想走的城市"再到"创业之都,成都都成!"成都的城市形象的宣传与城市品牌的打造堪称一流和完美。
一个非常显著的例子就是熊猫。大熊猫为国宝,深受世界人民的喜爱。很多人都有刻板印象,一提到熊猫就都直接联想到四川,但其实甘肃和陕西也分布着大量野生大熊猫,尤其是秦岭山区的熊猫亚种,比四川的更像猫,也更可爱,但却鲜为人知。
成都把熊猫基地打造成城市名片的一部分就不多提了,在此之外还把熊猫元素应用到IFS的商业文化,地铁车站的装饰当中去,使之几乎成为成都的代名词。
不光这样,成都还是国内用互联网和社交网络营销自己玩的最6的之一。G20峰会举办时,成都承办了G20的财长会议,抓住了这次全世界都瞩目的时间点做营销自己,豪气冲天的买下金融时报、华尔街日报,泰晤士报等外国报纸整个广告版面进行宣传,甚至一时间以为主办城市是成都而不是杭州。
小tips
1: 不光是重庆,汉中和遵义历史上也是属于四川的。自古以来,割据四川者,必占据汉中,因为汉中一旦划入四川,则四川形胜立即完备,具备了割据的条件。元朝设行省为了防止四川独立,把汉中划给陕西,从此以后就沿袭下来了。而遵义是雍正五年,由四川省划归贵州省管辖。
2:一个关于华西医院的段子:一个外地土豪来到成都,上出租车后,司机问:去哪?土豪说:把我拉到成都水平最高,风景最好,又有特色、生意最好、最闹热的地方。司机师傅听后,一脚油门将土豪大哥送到了华西医院。——成都的华西医院十分有名,实力雄厚。在全国医院可以排到第二,仅次于北京协和医院。第三是解放军总医院。
3:十大元帅中有四个出身四川:朱德,刘伯承,聂荣臻,陈毅。其中朱德和刘伯承在军阀混战时期分别作为滇军将领和川军将领在四川交过手,是十大帅之间唯一的交锋。
4:虽然成都被公认为美食之城,也被评选为世界美食之都,是亚洲唯一当选的城市。但成都当地的传统美食在川内人生这样的:火锅不如重庆,牛肉不如阆中,豆花不如富顺,牛肉面不如内江,杂酱面不如万州,羊肉汤不如简阳。
5:四川省内各地级市一般戏称成都为"成都省"。如上文提到的:一是成都太能打了,二是除了成都一个能打的都没有。
6:虽然成都最能打,但攀枝花是四川人均GDP最高的,而不是成都,成都第二。
7:成都地铁的宣传标语"成都地铁,生活一脉"是押了韵的。要用方言读。
8:成都九眼桥被戏称为国家AV级景区。
9:成都是目前唯一一个,从秦汉开始,在每一个朝代都是全国十大城市。
10:成都自建城起,从没改过名字。
一句话概括:成都不排外,休闲度假五星,子女上学和孩子老人看病也是理想之地,宜居指数五颗星减为两星半,经济发展四星,拼搏事业指数两星半。
"A song like Screw It, I'm Not Going to Work Tomorrow — only in the Sichuan–Chongqing region can you belt it out and have it ring true."
Politics
Chengdu's political standing is a notch below neighboring Chongqing's, but only just: provincial capital of Sichuan, sub-provincial city, center of the southwest, National Central City. The role assigned to it: a key national base for high-tech industry, a trade and logistics center, an integrated transport hub, and an important central city for the western region — building out the Chengdu–Chongqing international integrated transport hub. The National Development and Reform Commission backs its goal of becoming a National Central City.
Chengdu's area code is 028. It too is one of only six cities outside the directly-governed municipalities to use a three-digit code, and it casts its influence over the southwest.
It's also one of the following: the seventeen cities hosting a railway bureau; the twelve branch cities of the Chinese Academy of Sciences; the nine seats of the National Land Supervision bureaus; the nine branch cities of the People's Bank of China; the eight network-center cities of the China Education and Research Network; the eight postal-center cities; the eight communications and switching-center cities; the (former) seven military-region seats; the seven cities holding World Cultural Heritage sites; the seven Civil Aviation regional-administration cities; the six major rail passenger-transport hub cities; the six national communications-hub cities; and the six Nuclear and Radiation Safety Supervision stations.
On top of that, Chengdu ranks third in the country for number of consulates, behind only Shanghai and Guangzhou. And because Chengdu is the seat of the Western Theater Command and the "second capital" of Tibet, South Asian countries like India and Nepal have actively pushed to open consulates here too.
Economy
As far back as the Tang dynasty, Chengdu's abundance earned it the saying "Yangzhou first, Yizhou second." Among the commercial cities of the Yangtze basin at the time, Yangzhou and Yizhou (Chengdu) were the two centers. After the An Lushan Rebellion, the north's economic standing declined and the Yangtze basin rose. Yangzhou and Chengdu became the most bustling industrial and commercial cities in the country, overtaking Chang'an and Luoyang — hence the saying "of all the empire's prosperity, Yangzhou leads."
Today Chengdu has built a high-tech industrial base led by electronic information, machinery (including autos), food, and pharmaceuticals. The Chengdu High-Tech Zone was among the first batch of national high-tech development zones approved by the State Council, and an APEC science and technology industrial park; leaning on its industrial parks, it has gradually formed a "city-industry integration" layout. Output has multiplied sevenfold in eight years — an unstoppable head of steam.
Chengdu has the best location and geographic advantages in all of Sichuan, indeed in the entire west. Apart from water transport, Chengdu can crush every other city in Sichuan; on water transport, Chongqing is first.
Within Sichuan, Chengdu's economy is a godlike presence. Chengdu's GDP is nearly seven times that of second-place Mianyang — a gap that's the most extreme even by national standards. There are some objective reasons Sichuan's prefecture-level figures are generally weak: for one, the prefecture-level cities are mostly small, with five administrative divisions in central-southern Sichuan making up a single prefecture.
There was once a comparison drawn between Sichuan and Shandong:
The Sichuan camp: it has Qiao Feng — Chengdu. Chengdu is so overpowering it slapped Qingdao and Jinan dead with two backhands, and then there was no fight left to be had. Apart from Chengdu, not one of them can throw a punch.
The Shandong camp: it has two great guardians, four heavenly kings, and nine arhats. It can beat down any part of Sichuan other than Chengdu — but not a single one of them can take Chengdu.
I wrote about Shandong before: a "wolf pack" county economy. The upside is balanced development across regions, each with a presentable industry of its own — a stable society, not rich, but never too poor. But the downside is just as obvious: Shandong has no distinctive, standout city. Beyond the Qingdao-sewer rumors and its various officials, there's hardly any other Shandong legend that travels beyond the province. And Shandong's low profile is closely tied to how "unhip" it is. Even the Party secretary put it this way:
(Figure in original.)
Shandong people's dress and style tend toward the "steady," the middle-aged especially. A ring of keys on the belt; even in the smartphone age, some still clip the phone to their waistband.
(Figure in original — the gap between Sichuan's provincial average and Chengdu.)
As the chart shows, the gap between Sichuan's provincial average and Chengdu is far larger than that of Yinchuan, Ningxia — the province whose capital has the highest GDP share. Chengdu's per-capita GDP is nearly double the provincial average, ranking, nationally, just behind Lanzhou, Lhasa, and Wuhan. Sichuan's wealth is highly concentrated indeed.
Another thing: for a province to have one dominant city, a high GDP share and a per-capita GDP above the provincial average aren't enough — the dominance has to be crushing. Capitals like Xi'an, Xining, and Changchun have a high GDP share, sure, but their second-place cities aren't doing badly either, and the provincial government won't necessarily allow it. As for crushing — Chengdu says: I'm not targeting anyone in particular, I mean everyone here. Chengdu's GDP is 6.4 times Mianyang's; pull out a single district and it can match one of Sichuan's prefecture-level cities.
Chengdu is Sichuan's largest, most fertile land — nationally second only to the northeast's black soil. Everything around it is hill, mound, and high mountain; the flat terrain favors urban construction and growth, the rich soil favors farming, and the central location makes it a natural regional hub for governing the surrounding area. Such superb natural conditions have made Chengdu Sichuan's most developed spot throughout history. It's been this way for thousands of years.
Chengdu's provincial dominance is also a natural outcome of historical factors. Chongqing's elevation to a directly-governed municipality is one of the key reasons for Chengdu's dominance today — not just because losing the biggest city bumped runner-up Chengdu up to number one, but, more importantly, because Chongqing changed Sichuan's whole economic-development strategy.
As everyone knows, Chongqing was made a municipality in 1997; Xi'an and Wuhan were also vying for the honor at the time. Those two, unable to contain their own ambitions for direct status, ultimately lost out, and relations between each of them and their provincial governments plunged to freezing.
Before Chongqing's elevation, the normal state was Chongqing accounting for 30% of Sichuan's GDP, Chengdu 30%, and the rest — Mianyang, Zigong, Deyang, and so on — splitting the remainder. When Chongqing was elevated, it also took Wanxian, Fuling, and Qianjiang (two cities and one county) with it, on top of its own base. Those three areas' combined GDP equaled about 35% of Chongqing's GDP at the time. After elevation, Chongqing's GDP has held steady at roughly 40%–50% of Sichuan's total — basically consistent with before.
As a directly-governed municipality since 1997, Chongqing's political standing rose a level above both Chengdu and Sichuan, and it gained a raft of policy perks, huge tax rebates, and so on. Look around the entire west and no city can match it in urban-development advantages. And with Sichuan lacking an economic base and pillar industries, being siphoned by neighboring Chongqing was inevitable.
If the Sichuan government sat by and let Chongqing grow huge (once its own beloved son, now not even an adopted one), it would create a situation like Beijing draining all of North China (not just Hebei) — and almost irreversibly. In that case Sichuan, the west's largest economic province, could only pour the whole province's strength into building up Chengdu into a regional center strong enough to counter the municipality of Chongqing, keeping Sichuan attractive to foreign investment, talent, and enterprise. That's how it counters the siphoning effect of Chongqing and the rest, and works to avoid the tragedy of becoming a vassal like Hebei.
Because of geography and poor transport, marshaling the whole province's strength to build a western center like Chengdu — one that attracts investment and people — was the best of the available bad options; otherwise Sichuan would be doing even worse than it is now. But there's a risk in this too: if Chengdu ever falters, all of Sichuan is in trouble.
Air Quality
Talk about Chengdu and you can't avoid its air quality.
Everyone knows Chengdu is great — the city with the highest happiness — but the severity of its smog rarely makes the media. Partly that's a media issue, and partly, you have to admit, it's the fearsome PR and marketing machine of the Chengdu government.
When smog is bad in Beijing, "waiting for the wind" means waiting for the wind to blow it away. When smog is bad in Chengdu, "waiting for the wind" — the point isn't the wind, it's just... waiting. Two weeks of smog once it rolls in is the norm. Chengdu's smog problem has already made it not really livable. The off-the-charts PM2.5 spikes common in North China aren't so frequent in Chengdu, but the terrain still tends to keep pollution at a light-to-moderate level, with genuinely good air being rare — and locals aren't very protection-conscious. In December 2016 there were 12 straight days of moderate-to-heavy pollution.
Chengdu's poor air stems from both its geography and its local character. The Sichuan Basin gets little sunlight, the smog is complex, and development in recent years has been frenetic — the high-tech zone can look transformed within a week. And because Chengdu loves to play, its motor-vehicle count has hit 4 million-plus, second in the country only to the capital.
Transportation
The ancients said: the road to Shu is harder than the road to heaven. In truth, the difficult transport is between inside and outside, because great swaths of mountains block the way — hence "the road to Shu is hard." But once you clear the mountains, there's a vast basin, and getting around is easy. So as long as you're not going back and forth in and out, you can roam however you like inside. That's why there were separatist regimes here throughout history — in the transport-poor ancient world, this place was perfect for setting yourself up as king of the hill. It's also why the Yuan dynasty assigned Hanzhong to Shaanxi.
Chengdu is about to enter the dual-airport era: Chengdu Tianfu International Airport is Chengdu's second airport, and one of the largest civil-transport hub airport projects to be built under the 13th Five-Year Plan, positioned as a national-level international aviation hub and the highest-grade air port on the Silk Road Economic Belt. It will handle all of Chengdu's outbound international routes, built to be a "world-class, nationally leading" humane, smart, and green airport. From project approval to sign-off took just 15 months, making Chengdu the third city on the Chinese mainland to have dual airports.
In 2016, Sichuan's total expressway mileage in service reached 6,519 kilometers, jumping three spots to second in the country. Chengdu's transport will keep getting better: a within-metro-area high-speed-rail circle measured in hours, a 1-hour surrounding-cities high-speed-rail circle, a 4-hour circle, and an 8-hour circle. As the Xi'an–Chengdu, Chengdu–Guiyang, and Chongqing–Chengdu lines come online one after another, the Chengdu-centered high-speed-rail network is beginning to show its shape.
Food
"Eat in China, taste in Sichuan" — the idea is known nationwide. Beyond that, thanks to its highly developed food industry, professional culinary institutions, a large pool of excellent chefs, and traditional cooking techniques — promoted and protected through food festivals, cooking competitions, and the like — Chengdu was named a "City of Gastronomy" by UNESCO, the first city in Asia to earn the honor.
Chengdu's ten famous snacks: Chen Mapo Tofu; Liao Paigu; Fuqi Feipian; Dandan noodles; Long Chaoshou wontons; Er Jie Rabbit Dices; Laoma Rabbit Head; Zhong dumplings; Xiaotan tofu pudding; Kang Er Jie skewers. Many of Chengdu's best eats are hole-in-the-wall joints tucked along the city's streets, waiting to be explored and dug out one by one.
Chengdu people are warm and don't shut outsiders out. But Chengdu's palate does. One example — there used to be a debate: sweet tofu pudding or savory? In Chengdu, why argue? Of course it's spicy! Feel free to sit with that one.
Consumption in Chengdu is genuinely cheap: three to five adults grazing on skewers might run only two or three hundred yuan. But everyday necessities like vegetables, fruit, and eggs really aren't much cheaper than elsewhere.
Inclusiveness
Chengdu people don't shut outsiders out; they're accepting and easygoing. In the capital or in Shanghai, say one bad word about the place and you'll draw a chorus of abuse: outsiders get the hell out. In Chengdu, basically no one curses you out or starts a fight.
A lot of the time Chengdu just can't be bothered to argue. Whether it's a "new first-tier" city or not has little to do with them; whether it's already passed Hangzhou and Nanjing they don't care about. Their attitude is: Chengdu doesn't give a damn what you say. We're still eating our skewers and playing our mahjong. Mahjong's fun; not going to waste time arguing with you.
The Dialect Question
Come to Chengdu and you can't avoid dealing with the dialect. Sichuanese is still very much in fashion here. Even at Sichuan's universities, plenty of professors teach in Sichuanese. Apart from standardized, internationalized outfits like banks and airports, plenty of offices — and even large meetings of provincial and municipal Party committees and governments — are the same.
If you're a northerner and not great at picking up Sichuanese, a lot of your values and living habits will differ from, even clash with, southerners' — enough to affect how you behave socially.
When Chengdu people speak Mandarin, other Chengdu people may not understand them, but northerners can. That's because Chengdu people's sensitivity to Mandarin and a northerner's sensitivity to Mandarin aren't on the same level. And if a northerner with decent Mandarin speeds up, Chengdu people will have a hard time following.
So for northerners, "Sichuan-flavored Mandarin" is definitely easier to understand than pure Sichuanese; for Sichuanese people, it's exactly the reverse.
Culture
Chengdu is among the first batch of National Famous Historical and Cultural Cities, a Best Tourist City of China, and a World Outstanding Tourist Destination; UNESCO named it a "World City of Gastronomy." Chengdu holds 2 World Heritage sites and 2 World Heritage tentative-list items — the most such projects of any city in China's central and western regions — a city with 3,200 years of history, "the most Chinese of cultural cities."
By depth of history and culture it ranks eighth nationwide — the top ten being Beijing, Xi'an, Shanghai, Nanjing, Luoyang, Wuhan, Suzhou, Chengdu, Guangzhou, and Kaifeng.
One of its most famous sights is, of course, the giant panda — Chengdu is home to the world-renowned Panda Base. There are also the Wuhou Shrine, Du Fu's Thatched Cottage, the Yongling mausoleum, the Wangjiang Tower, the Qingyang Palace, the Wenshu Monastery, the Ming Shu princes' tombs, the Zhaojue Temple, and many other historic sites and cultural landmarks.
Chengdu is no slouch on famous figures and masters either: Sima Xiangru; Yang Xiong; Ba Jin, Liu Shahe, Yu Jie; and figures like Zhuo Wenjun.
Education
Chengdu's education resources are decent. As of the end of 2014, Chengdu had 56 ordinary institutions of higher education. Five are ministry-affiliated universities: 2 Project 985 and 3 Project 211 (Sichuan University, University of Electronic Science and Technology, Southwest Jiaotong University, Southwestern University of Finance and Economics, Southwest Minzu University); the other 51 are locally administered (15 under the provincial education department, 11 under other departments, 4 municipally run, and 21 private).
Housing Prices
Three key factors affect housing prices: (1) population inflow; (2) land supply; (3) how wealthy people are and their room to grow.
Thanks to Chengdu's ample land supply and its people's live-for-today outlook, its housing prices never spiked in earlier years. In the last couple of years, as the industrial structure shifts, various national policies lend support, and population inflow grows, prices have started to climb. In 2017 Chengdu made the list of super-heavyweight housing markets: transaction volume topped 20 million square meters. There were two super-heavyweight cities — Chongqing and Chengdu.
As the chart shows, Chengdu's housing prices are another marvel. They're on the low side for a second-tier city, well below the faster-developing Xiamen, Hangzhou, Suzhou, and Nanjing. Even Xi'an, Jinan, and Hefei — which don't measure up to Chengdu — are higher. Chengdu has now imposed purchase restrictions.
Because of Chengdu people's love of play, most of them only think about buying a home when marriage is on the table; with spare cash they'll buy a car first. Buying a home is mainly for the kids' schooling. Downtown prices aren't necessarily higher than beyond the ring road — because Chengdu people don't buy that logic. And no matter how flowery the sales pitch, Chengdu people don't take the bait easily. Going by many Chengdu folks' temperament, if prices get too high they'd rather move somewhere with cheaper living costs — a high mortgage wouldn't leave enough for mahjong money, so what's the point of a house! There's a trip to Tahiti planned for year-end! There's that new big restaurant we haven't tried yet!
Consumption Mindset and Leisure
Enjoying life is Chengdu's civic spirit and its calling card. What's most precious about this city, and most worth its pride, is this: in other cities, people live in order to survive. In Chengdu, people live in order to live. No matter how much they love money, no matter how good they are at making it, no one here ever forgets the essence of life. Goal-orientation, mission-must-be-accomplished — to Chengdu people that's downright absurd. In Chengdu you don't need to make big money, don't need to accomplish great things, don't need to make a name; three meals a day, life lived vividly. The people of Ba and Shu know how to play, how to enjoy, how to take life as it comes and be content. A song like Screw It, I'm Not Going to Work Today — only in the Sichuan–Chongqing region can you belt it out and have it ring true.
In the eyes of Chengdu people, you can understand it with a simple formula: any living creature — is there to be eaten. Any venue — is there to play mahjong in. Chengdu people never travel without their own mahjong set, from five-star hotels down to plain guesthouses. Travel = playing mahjong somewhere else. Chengdu people evaluate other places on just two axes: 1) Is the food good? 2) Is there mahjong? In Chengdu you'll never see office towers lit up at night, and you'd best not expect to get a customer-service line to pick up on the weekend.
In people's eyes, seizing the day is the way: I'm going out to play first~ Let me play a round before we talk. However busy things get on weekdays, come the weekend — even in a beat-up little car — they'll head to a rural farm-stay nearby to play mahjong somewhere new, drink tea, chat, and fish.
In other provinces or households, women hold up half the sky. But in the Sichuan–Chongqing region, women hold up the whole sky. And the men take pride in being henpecked.
For sheer wealth, Chengdu might not crack the top ranks. But for spending it, calling Chengdu people the ringleaders would probably meet no objection. The Wenchuan earthquake had a huge effect on Chengdu people. Their mindset shifted overnight. After the quake, Chengdu's divorce rate shot up. People started asking themselves: if I'd died that day, what would I have regretted? Being true to yourself matters most. Scrimping and saving for all those houses — why? An earthquake comes and who even knows if you'll be here. Better to buy a nice bag and treat yourself~
Chengdu people were born understanding consumption upgrades. Around 2000, reading the papers, the "Korean wave" was just heating up and Korean brands began entering Chengdu; clothes running about two thousand yuan, and Chengdu people bought them without blinking. Overnight it lifted Chengdu's status from a third-tier city to a consumption stronghold every brand had to take dead seriously.
Chengdu sits in the Sichuan Basin, the land-rich Land of Abundance, a place free of worry about food and clothing since ancient times. So Chengdu people's pursuit of ease, of enjoyment, of knowing how to live, has been handed down from ancient times. And it isn't just the young who love to play — the whole city does: parents love to play, so from childhood you soak it up and no one has time to keep tabs on you; your boss loves to play and might even take you along.
This pursuit shows in their consumption too: a fresh graduate on 3,000 a month dares to smoke 20-yuan cigarettes, and someone earning tens of thousands a year drives a 200,000-yuan car. Chengdu's private-car ownership is second in the country to the capital, and it was already top-three nationwide a decade ago. Chongqing's total and per-capita GDP both exceed Chengdu's, yet Chengdu's total retail sales and per-capita consumption are far higher than Chongqing's.
Sichuan's every advantage of timing and place has prepared them for this, too: the food goes without saying, and Sichuan has endless green mountains and clear waters. Qingcheng, Xiling, Emei don't even count for much; Jiuzhaigou, Huanglong, Sêrtar, and Daocheng are the entry level. Head west into Tibet or south into Yunnan, and both are places where all of China's grand beauty gathers — great rivers, fine mountains, fine waters, a beauty beyond compare. What joy.
Chengdu people's mindset is simply not to compete: couldn't care less whether it's a "new first-tier" city or where it ranks by GDP, and couldn't care less about any of that finance-and-capital stuff — what the hell does it have to do with me? So long as I've got a little money in hand, I want to go out and play on the weekend, play mahjong, drink tea, smoke and shoot the breeze, gather a crew for hotpot and skewers down at Jiuyan Bridge, and now and then find some new little thing to mess around with and taste — that's plenty.
Don't overlook Chengdu's standing in retail, either. Chengdu's shop-front concept ran hot far longer than in other cities. Chengdu's economy may not be all that big, but for well-known retail brands and chain malls, it's a very, very important battleground and revenue base.
Chengdu also has no shortage of high-net-worth groups. Around 268 Fortune 500 companies have set up in Chengdu, and the elite population tops 700,000. In 2015, data from the China Household Finance Survey and Research Center showed Chengdu had 320,000 households among the country's high-net-worth ranks, a share far above 4%. Even by Hurun's over-ten-million threshold for high-net-worth, Sichuan tops the central and western regions.
I once compared Chengdu's and Hangzhou's leisure, as shown here:
(Figure in original — comparison of leisure in Chengdu and Hangzhou.)
Chengdu's leisure is more about the people being suited to leisure — earn your damn money, then find a spot to bask in the sun, drink tea, and play mahjong; that's life. Hangzhou is a case of the city itself being an ideal place for leisure — earn your money, then find a spot to spend it comfortably.
That said, today's Chengdu isn't quite the Chengdu of before. The people's easygoing attitude and the development plans of the state and the government have begun to diverge and clash in outlook. Chengdu has transformed into a "new first-tier city," a "National Central City," and the government is speeding up development for these titles; it doesn't want to miss this window and this policy support. For ordinary people, staying content as before — keeping to the old ways — is getting harder and more pressured. Overtime in the high-tech zone's software park is the norm; you can't be as leisurely as old Chengdu folks drinking tea and playing mahjong all day. Now it's keeping pace with the first tier — only without so much pressure to buy a home.
The Status of Women
That the Sichuan–Chongqing region produces beauties is known nationwide. As the saying goes: you don't know how small your official rank is until you go to Beijing; you don't know how bad your car is until you go to Guangzhou; you don't know how little money you have until you go to Shenzhen; you don't know how timid you are until you go to the northeast; you don't know how much of a country bumpkin you are until you go to Shanghai; and you don't know how early you married until you go to Chengdu.
In other provinces or households, women hold up half the sky. But in the Sichuan–Chongqing region, women hold up the whole sky. And the men take pride in being henpecked.
Women in the Chengdu–Chongqing region generally enjoy high social status, with a strong sense of autonomy — which has a lot to do with how families raise them from childhood. Men treat women with more respect. People in the Sichuan–Chongqing region don't like meddling in others' affairs: do what you want, just don't come bother me — bother my mama and I'll take you on. Gossiping is fairly looked down on in the Sichuan–Chongqing region.
Women's status in the Sichuan–Chongqing region is the result of self-won autonomy, without much mutual personal dependence — not the grasping, take-what-you-can kind of "Chinese pastoral feminism."
City Marketing
Look around the whole country and, for city-marketing skill and craft, you could say "none surpasses Chengdu."
Cities and products share a lot: the sad part is "you're plainly excellent, but no one knows it." So it's not enough to have real product competitiveness — you also need a precise enough marketing plan. Product is zero to one; operations is one to a hundred.
Chengdu has too many labels and slogans deeply known to the nation: beauties, hotpot, food, giant pandas. From "the Land of Abundance" to "a city you won't want to leave once you've come" to "the city of entrepreneurship — Chengdu can do it all!," Chengdu's promotion of its image and the building of its city brand are first-rate and near-flawless.
One striking example is the panda. As the national treasure, the giant panda is beloved by people the world over. Many hold the stereotype that pandas mean Sichuan — but in fact Gansu and Shaanxi are home to large numbers of wild giant pandas too, especially the Qinling subspecies, which looks more cat-like and is even cuter than Sichuan's, and yet is little known.
Chengdu turning the Panda Base into part of its calling card goes without saying; beyond that, it has woven panda motifs into IFS's commercial culture and into the décor of metro stations, until the panda has become almost a synonym for Chengdu.
Not only that — Chengdu is also one of the country's savviest at marketing itself via the internet and social networks. When the G20 summit was held, Chengdu hosted the G20 finance ministers' meeting and seized that globally watched moment to market itself, boldly buying up whole ad pages in foreign papers like the Financial Times, The Wall Street Journal, and The Times — so much so that for a while people thought the host city was Chengdu, not Hangzhou.
Small Tips
Beyond Chongqing, Hanzhong and Zunyi historically belonged to Sichuan too. Throughout history, anyone holding Sichuan as a separatist power had to hold Hanzhong, because once Hanzhong falls within Sichuan, Sichuan's strategic geography is complete, giving it the conditions for separatism. To prevent Sichuan from breaking away, the Yuan dynasty assigned Hanzhong to Shaanxi, and it's been that way ever since. As for Zunyi, in the fifth year of the Yongzheng reign it was transferred from Sichuan to Guizhou's jurisdiction.
A joke about West China Hospital: an out-of-town tycoon comes to Chengdu, gets in a cab, and the driver asks: where to? The tycoon says: take me to the place in Chengdu with the highest standards, the best scenery, plenty of character, the best business, and the liveliest crowds. The driver hears this and floors it, delivering the big-shot straight to West China Hospital. — Chengdu's West China Hospital is very famous and formidable. Among hospitals nationwide it ranks second, behind only Beijing's Peking Union Medical College Hospital. Third is the PLA General Hospital.
Four of the Ten Marshals came from Sichuan: Zhu De, Liu Bocheng, Nie Rongzhen, Chen Yi. Among them, Zhu De and Liu Bocheng once crossed swords in Sichuan during the warlord era — as a Yunnan-army general and a Sichuan-army general respectively — the only clash among the Ten Marshals.
Though Chengdu is universally recognized as a food city, and was voted a World City of Gastronomy — the only city in Asia so honored — the take among Sichuanese on Chengdu's own traditional food goes like this: the hotpot's not as good as Chongqing's, the beef not as good as Langzhong's, the tofu pudding not as good as Fushun's, the beef noodles not as good as Neijiang's, the zhajiang noodles not as good as Wanzhou's, the mutton soup not as good as Jianyang's.
Sichuan's prefecture-level cities generally joke about Chengdu as "Chengdu Province." As mentioned above: one, Chengdu is too overpowering; two, apart from Chengdu, not one of them can throw a punch.
The Chengdu Metro slogan "Chengdu Metro, one vein of life" rhymes. You have to read it in dialect.
Chengdu's Jiuyan Bridge is jokingly called a "national AV-rated scenic spot."
Chengdu is currently the only city that has been among the country's top ten cities in every dynasty since the Qin and Han.
Since it was founded, Chengdu has never once changed its name.
In one line: Chengdu doesn't shut outsiders out. Leisure and vacation: five stars; also an ideal place for kids' schooling and for the elderly and children to get medical care. Livability index: knocked down from five stars to two and a half; economic development: four stars; career-hustle index: two and a half stars.
Comments留言